Growth Marketing & Brand Strategy
Honeydew Labs
Overview
As the Brand Manager at Honeydew Labs, I led the marketing and design efforts to transform a high-growth startup into a multi-million dollar brand. By executing integrated strategies across digital campaigns, eCommerce UX, and B2B outreach, I helped drive the company from a $1M initial valuation to $1.5M by Q3, ultimately reaching a $2M valuation by the end of year two.
My Roles: Social Media and Brand Manager, Graphic Designer
Software: Shopify, Figma, Meta Business Suite, TikTok Shop, Amazon Seller Centre
01
Amazon Visual Strategy: Conversion-Led Design
I designed high-impact listing graphics and infographics using Figma to address customer pain points and drive immediate sales conversions.
Multi-Channel Growth: Building Brand Equity
I executed a unified social media and influencer strategy that delivered 100% organic follower growth in just six months, establishing the brand authority needed for rapid scaling.
02
03
B2B Funnel Strategy: Scaling Through Partnerships
I led a targeted PR and outreach campaign to 1,000+ professionals, securing an industry-leading 60% conversion rate from product trial to wholesale orders.
Shopify Website Launch
I designed and launched a high-converting Shopify storefront that applied Google UX principles to facilitate the brand's $1M+ revenue milestone.
04
The Multiplier Effect
The growth of Honeydew Labs was driven by the synergy between these four marketing pillars, creating the brand equity necessary for a $2M valuation:
Brand Consistency & Trust
Infrastructure for Revenue Growth
Market Authority & Social Proof
End-to-End Creative Execution
*This page is a work in progress
