Honeydew Labs
Case Study 1: Amazon Brand Story & Marketplace Authority
The Challenge
Honeydew Labs needed to move beyond basic product listings to establish a cohesive "Brand Story" on Amazon. In a marketplace where customers often buy on price alone, the goal was to communicate brand values and cross-sell the product catalog to increase Average Order Value (AOV).
Strategy
Building the Product Step by Step
01
Competitor Benchmarking
Conducted a comprehensive audit of top-tier competitors to analyze "From the Brand" best practices, identifying visual storytelling gaps we could exploit.
Conversion-Centric Composition
Conceptualized a 5-box narrative structure—ranging from before/after results to ingredient transparency—ensuring each graphic addressed a specific customer barrier to purchase.
02
03
Collaborative Iteration
Developed and pitched multiple design directions to founders, using rapid prototyping in Figma to align on a final visual language that matched our Shopify flagship.
High-Fidelity Design
Executed the final assets using Figma, focusing on high-readability typography and premium skincare aesthetics to build immediate trust.
04
Final Designs
