Packaging Design
Melona Flavoured Milk x Sanrio Characters: A Refreshing Collaboration
Overview
This personal project was born out of my admiration for Melona's delightful flavoured milk offerings and my lifelong affection for the whimsical world of Sanrio characters. It represents an imaginative exploration of how these two beloved entities could come together to create a series of milk boxes that not only quench thirst but also spark joy.
Objective
My goal was to challenge myself creatively and technically by designing a series of milk boxes that would appeal across ages, blending nostalgia with contemporary design trends. This project aimed to demonstrate the potential of nostalgic branding in engaging with consumers in a meaningful and memorable way.
My Roles: Marketing Researcher, Creative Director, Product Designer
Software: Figma, Illustrator, Blender
Final Design
